We come across a lot of copy cats online. They steal content, ideas and images from others and later call it “mine”. Most content thieves don’t realise that search engines take content theft seriously and penalise such sites accordingly in organic search. A timeless record of all online platforms recorded by the Wayback machine will quickly reveal where content originated from. Search engines such as Google also provide time stamps, quickly disadvantaging such websites with copied content and this includes images.
In this instance several things were copied by BT Plumbing and Gas with the most obvious being images from our website. A quick Lead Gen site put together by the effort of others wanting to provide a unique experience to their users. Hot water cylinders Ltd legitimately purchased these images honouring the original copyright.
BT Plumbing and Gas may have employed a shoddy company or possibly knowingly copied our content. Either way, excuses aside, you are responsible for what you publish. We work hard to provide our users with an exceptional experience, contributing to a general better online experience fighting spam and content theft.
My advice is.. Try creating real authentic content that will actually benefit your users and if you completely fail in the “creativity” department and must “steal” other people’s work / ideas, do it in a way that is not so obvious to others.